Becoming Your Customer

I've worked with small and big companies alike; publicly listed banks, nationwide companies in the United States, traditional distribution companies, and many, many small startups.  One of the things I've noticed is these companies don't value their existing custsomers, expecting them to leave any time soon. Maybe because competition is rife, it's something to be

Humans vs AI – The Content Development Game-Changer

Illustration of robot vector graphic Ever since the world started seeing ChatGPT as the potential threat that it can be to the creative world at large, everyone's been, to say the least, worried and anxious. Some up-in-arms. Honestly, I'm afraid.  But I am not the kind of person who will take such things at face

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Making a Good First Impression

When you meet someone for the first time, do you get uncomfortable? Or do you automatically put on your friendliest smile, extend a hand, and greet that person with as much gusto as you can muster in order to make a good first impression?  It makes a quick glance of maybe three seconds for someone

How to Become a Faster and Better Writer

To write faster and better requires a lot of effort. It boils down to writing everyday, practicing and trying to write different styles and media.

Living The Creative Life

https://open.spotify.com/episode/1MP3Yb2l6uYCgTN4pmMWDs?si=4b72861db3ac41a6 This appeared in one of my podcasts and I took the time to talk about living a creative life. So, I thought I would share it with you here! If you're not into listening to podcasts, you can still read it. =) I am quite invested in today’s topic because I believe personality affects

Podcast: Why Do People Become Entrepreneurs

https://open.spotify.com/episode/7Ed88JJCa610LSkyqAJ5z1?si=e95bab151acc475c Entrepreneurship: Are you thinking about it? Listen on Spotify Click the 'Play' button to listen to the podcast but if it's not your thing, here are my notes instead. I was never really entrepreneur material and my ambition was to get hired or become a good entertainer. Making people happy really drove me forward, 

This Year is the Year of Company Branding Love

We've heard it all before...well, most people in the marketing, that is.  "People don't buy from companies. People buy from people".- Every branding expert known to mankind And that's the truth.  I've worked with multiple branding and digital marketing agencies in my lifetime - as a writer, a consultant, an SEO 'expert', or just as

Master the Skills of Content Marketing For New Websites And Be Successful

Launching your new website is just the beginning of it all. You've now a platform to launch into a really solid content marketing stategy!

Top Things We Can Learn From These 5 Social Media Campaigns

Going through social media posts and following brands is one of those things I do both for personal and professional reasons. I have so many social media accounts, it's scaring me a little. While I am doing that, I also look out for those still using the old spray and pray method.  Social media is