Congratulations on your new website. It must have taken some time (and money to get it off the ground). Let’s assume the ground’s covered as far as the content on your website is concerned. It’s ready for search engines and its speed load is healthy.
At this point, with the spanking new website launched, most people will start to:
Going through social media posts and following brands is one of those things I do both for personal and professional reasons. I have so many social media accounts, it’s scaring me a little.
While I am doing that, I also look out for those still using the old spray and pray method.
Social media is consistently changing, and we need to change with it…or we die.
Here’s what we do every other week as SEO specialists: We perform keyword research AND we “check in” on (read: spy on?) our competitors to see what they’re paying for, working on, and ranking for.
Don’t think for a minute that our competitors are not doing the same thing because they ARE.
It was an online meeting with a friend and I was sharing my screen. He saw a couple of tabs open and one of them was Grammarly. Surprised, he went like “Why are YOU using Grammarly?”
What he didn’t see was, in fact, in another tab, there was a whole host of other writing tools open. #lol
Let’s not talk about SEO content per se. The SEO of time immemorial is pretty much scrubbed down and modified to a point of non-recognition.
These days, when we’re writing content for SEO, writers and content producers have to think beyond that. No more blatant plugging of keywords and self-serving links. No more bot-written content with the single mission of deceiving search engines. No more blindly stringing sentences together just to make up the minimum word count.
Content is king; whether you’re talking about video content, blog posts, or even social media posts. But with rife competition stirred by global uncertainty, it’s now even harder to get the attention we want than before. Even with top notch material, there’s an information overload and search engines like Google are changing their algorithm 500 to 600 times a year!
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