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Making a Good First Impression

When you meet someone for the first time, do you get uncomfortable? Or do you automatically put on your friendliest smile, extend a hand, and greet that person with as much gusto as you can muster in order to make a good first impression? 

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Podcast: Why Do People Become Entrepreneurs

Entrepreneurship: Are you thinking about it? Listen on Spotify

Click the ‘Play’ button to listen to the podcast but if it’s not your thing, here are my notes instead.

I was never really entrepreneur material and my ambition was to get hired or become a good entertainer. Making people happy really drove me forward, 

History of business is that men started business, women stayed home, have children, and kept the home clean. This was way…..back, bear in mind. 

The scene has changed, of course. There are more women entrepreneurs now than ever before. 

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This Year is the Year of Company Branding Love

We’ve heard it all before…well, most people in the marketing, that is. 

“People don’t buy from companies. People buy from people”.

– Every branding expert known to mankind

And that’s the truth. 

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Master the Skills of Content Marketing For New Websites And Be Successful

Congratulations on your new website. It must have taken some time (and money to get it off the ground). Let’s assume the ground’s covered as far as the content on your website is concerned. It’s ready for search engines and its speed load is healthy. 

At this point, with the spanking new website launched, most people will start to:

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Top Things We Can Learn From These 5 Social Media Campaigns

Going through social media posts and following brands is one of those things I do both for personal and professional reasons. I have so many social media accounts, it’s scaring me a little.

While I am doing that, I also look out for those still using the old spray and pray method. 

Social media is consistently changing, and we need to change with it…or we die. 

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Steps To Put Your Business Blog Into Action

Do blogs for businesses work in this modern day and age? In my personal opinion, YES,  IT DOES. Let me explain why.

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How to Use Keyword Gap Tool to Mine for Potential Leads

Here’s what we do every other week as SEO specialists: We perform keyword research AND we “check in” on (read: spy on?) our competitors to see what they’re paying for, working on, and ranking for. 

Don’t think for a minute that our competitors are not doing the same thing because they ARE

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