Let’s not talk about SEO content per se. The SEO of time immemorial is pretty much scrubbed down and modified to a point of non-recognition.
These days, when we’re writing content for SEO, writers and content producers have to think beyond that. No more blatant plugging of keywords and self-serving links. No more bot-written content with the single mission of deceiving search engines. No more blindly stringing sentences together just to make up the minimum word count.
Content is king; whether you’re talking about video content, blog posts, or even social media posts. But with rife competition stirred by global uncertainty, it’s now even harder to get the attention we want than before. Even with top notch material, there’s an information overload and search engines like Google are changing their algorithm 500 to 600 times a year!
This had led many of us to pursue things that we would prefer not to look back on by the time we reach out the mid-thirties or, better yet, when there are more wrinkles on our faces, our knees are creaking, our bodies are more capable of sleep and sedentary lifestyle than before.
Writers are not machines. And I don’t believe, not even for a second, that machines can ever take over the role of writers. But machines are definitely giving writers a run for our money. So, if you’re serious about keeping the fire and passion about writing alive, here are a couple of things writers can do to change things up.
There’s a part of my job that is tedious and can feel like finding a needle in a haystack. There’s also a part of it as a digital marketer that is all about discovering new ways to reach the right people, find out what their behaviors are, the type of content they gravitate towards, and how various algorithms work.
The best part of having been in the writing industry for so long is that I have established a kind of routine and a bank of experience for writing all types of things. I’ve developed content for everything from blog copy to social media marketing material, eBooks to scripts, radio ads to SEO articles.
As a society, we have come to think of being “too sensitive” as a flaw. It tampers with our ability to tap into our inner power or ability to optimize our other traits. We care too much, think too deeply, perceive too many unfounded things, imagine a world that does not exist, and can sometimes believe in things that others find ludicrous.