Podcast: Why Do People Become Entrepreneurs

Click the ‘Play’ button to listen to the podcast but if it’s not your thing, here are my notes instead. I was never really entrepreneur material and my ambition was to get hired or become a good entertainer. Making people happy really drove me forward,  History of business is that men started business, women stayed

This Year is the Year of Company Branding Love

We’ve heard it all before…well, most people in the marketing, that is.  “People don’t buy from companies. People buy from people”. – Every branding expert known to mankind And that’s the truth. 

Master the Skills of Content Marketing For New Websites And Be Successful

Launching your new website is just the beginning of it all. You’ve now a platform to launch into a really solid content marketing stategy!

Top Things We Can Learn From These 5 Social Media Campaigns

Going through social media posts and following brands is one of those things I do both for personal and professional reasons. I have so many social media accounts, it’s scaring me a little. While I am doing that, I also look out for those still using the old spray and pray method.  Social media is

Steps To Put Your Business Blog Into Action

Do blogs for businesses work in this modern day and age? In my personal opinion, YES,  IT DOES. Let me explain why.

How to Use Keyword Gap Tool to Mine for Potential Leads

What is keyword gap analysis and what does it do? Here’s a short and sweet explainer that will help you plan your SEO and content marketing.

Ask Me Anything: 6 Answers to Your Questions About Writing Tools

It was an online meeting with a friend and I was sharing my screen. He saw a couple of tabs open and one of them was Grammarly. Surprised, he went like “Why are YOU using Grammarly?” What he didn’t see was, in fact, in another tab, there was a whole host of other writing tools

Content Written To Be There For Your Customers

Let’s not talk about SEO content per se. The SEO of time immemorial is pretty much scrubbed down and modified to a point of non-recognition.  These days, when we’re writing content for SEO, writers and content producers have to think beyond that. No more blatant plugging of keywords and self-serving links. No more bot-written content

Romanticized Reality

When someone or something you love becomes a memory, that memory becomes a treasure. But at some point, we have to let go.

What is Remarketing? Touching Base After Hello

If you’ve got a couple of leads from previous ads and campaigns, what have you done with it? Remarket, definitely?