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Humans vs AI – The Content Development Game-Changer

Illustration of robot vector graphic

Ever since the world started seeing ChatGPT as the potential threat that it can be to the creative world at large, everyone’s been, to say the least, worried and anxious. Some up-in-arms.

Honestly, I’m afraid. 

But I am not the kind of person who will take such things at face value or sit down and just worry. 

I tried the apps out to help me flesh out two full articles. 

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The verdict? Not too bad, honestly. I see that the apps can flesh out and produce valid points that even I, as someone who researches, writes, publishes, and promote digital content daily cannot deny as practical and usable content. 

So, what am I thinking? Quit because robots are taking over the world? 

No, I personally think these new technologies are, in fact, forcing the serious ones of us to become even more human in our work. The first industry to be affected is the creative one, needless to say. 

I’ve even tried out TikTok’s various face detection and character manipulation tools. I was so shocked by the realistic results…at first. I was, first, bewitched, then worried, and then straight-up freaked out

With just my eyes, nose, ears, and lips, these apps can combine them with an existing ‘template’ (sorry for the lack of a better word) to make it look so damn real that it scares humans like me. 

What in the world….?

Just a couple of years ago, the world was intrigued with how we could use our faces to unlock the screens on our smartphones. 

As I go through the news about the latest AI technology and development, I am amazed and scared at the same time. 

We don’t need video editors anywhere because we have Pictory. And when I watched a Youtube tutorial of someone demonstrating the use of Murf, it seems that the AI-generated voice-overs are becoming less and less robotic. Generally speaking, people hate listening to videos with robotic narration. I am sure a lot of people can agree with me. Murf is hitting it quite accurately…and will continue to improve. 

Although a lot of people have great things about using Fireflies for notetaking during meetings, I have my reservations. I’ve tried it and honestly, we don’t need to record the entire meeting. We just need the important PARTS of the meeting.

And because we sometimes use lingo, and jargon, or have unique accents, it misses the mark many more times than I would like it to. 

Tidio is something I tried to dislike; I tried really hard not to be too hard on this AI tool but…I still dislike it. FYI, it’s essentially an AI-powered chatbot. 

First of all, when I have a problem (this means I want to, perhaps, rant a little – LOL), I prefer to speak to a human. Not a robot. 

Secondly, the ‘perks’ of using something like Tidio is that it records behaviors, conversations, browsing histories, etc so that companies can offer repeat visitors or qualified leads discounts and provide recommendations. This means they’re tracking you. Sarcasm loading…really…I want to be tracked more than I already am

It’s hard, as a person, to love something like this. However, as a marketing person and/or company, this is a major plus. 

I don’t want to talk about Neuraltext but sure…kill us all. Go ahead. 

As you can see, as a creative person and marketer, it’s hard for me to like AI-generated stuff. It’s just HARD

My thoughts become completely IRRATIONALOMG, what if A.I. can fix our leaking sinks?! Holy co…. #LOL Like, what happens if we will have cyborgs or Terminators (Arnold Swazaneggar preferred, thanks) living amongst us? What if all the people from Avengers and Justice League are real

Jokes aside, let’s get back to what we have to deal with at hand. Artificial intelligence that is threatening to take over humans. Some people believe artificial intelligence will soon take over more than the creative world. 

I think there are things we need to discuss and consider when it comes to this future, depending on how you look at it, an obstacle, or human advancement. 

Digital content, whether it is in the form of articles, blog posts, videos, or artwork, remains to be an important aspect of disseminating engaging and informative content. 

Yes, I think artificial intelligence can ‘create’ content at the speed most of us, humans, wish we can but here’s where the problem is – retention by virtue of personability and authenticity

As mentioned earlier, I’ve tried out ChatGPT and I have to say that as ‘complete’ as it is, there is very little engagement in the final product. They were spouting facts gathered from the internet database and sometimes, you can tell. 

It will probably save writers time writing, editing, researching, and publishing digital content. These underrated and sometimes disregarded skills of a human content writer are as follows:

1 – Creating Human Stories

The sad fact is that even Google and Microsoft support AI-generated content. But that’s all online. What AI cannot do is create really personable stories. Backing AI-written content is not an end-all-be-all for writers all around the world but it is a problem. 

2 – AI Cannot Create, Modify, Decipher, or Form Conclusions on their Own

Yes, AI can create SEO digital content but it cannot read human behavior or predict outcomes. In SEO, only humans can project and incorporate keywords and optimize websites and pages. AI can only gather information and present us with the big picture without the details. 

3 – Writers, Designers, Artists, and even Scientists Can Use AI as an Aid or Assistant

Research takes up the bulk of the time for most people. Writers need to find reliable information from sources we can trust, gather data, and analyze them when creating good digital content. AI can help us stay focused on personalizing the information so that the digital content is highly relevant and engaging. Most of all, we can get better at being creative instead of being inundated with finding information. 

4 – Forcing Creative People to Become Even More Original and Authentic

Suffice it to say, creative people, especially digital content developers, have become somewhat complacent and lethargic. We have taken things for granted. We did not think we could be easily replaced. AI is now making us eat our words. We now need to develop a creative mindset that AI cannot beat. It’s a good thing for the entire industry.

5 – Human-like Communication and Storytelling

I tried out Bard too, the ChatGPT challenger from Google, and I asked it to write scripts and short stories. I am objective about my evaluation but…it’s really not there yet. And Google admits this. Effective communication and creating content that resonates with target audiences is at the heart of content development. So, there is still a gap. 

6 – Manage Your Time and Resources Better

Using AI to help you find information is one of the biggest advantages I see so far. There are, sometimes, unrealistic deadlines for high-quality content that drive writers nuts. And then we come to a catch-22 situation. Why? Creativity and time-crunching don’t work well together. The more pressure we feel, the worse the content becomes. That’s why creative people find their inspiration when they’re not really pressed for time. What we can do with AI is to compile a list of potential ideas and spinoffs we can tap into when the time comes. 

7 – More Time to Form Partnerships and Find Collaborators

Creative people don’t usually work alone. We work with people and brainstorm ideas. We bounce views off of each other and come to a consensus on what will work best. 

For example, in marketing, we have business people who understand the needs of a client; they work together with people from the creative team so that we don’t shoot too far off the mark when we present our ideas to them. In fact, creative people often have to work with developersdesigners, and other professionals to create cohesive and engaging content

Humans, let’s work harder to beat AI by attacking its weaknesses while AI tries to beat us at ours. 

I am not going out without a major hissy fight. 


Published by Marsha Maung

I am a freelance writer, copywriter, blogger, social media and online advertising consultant. On the other side of my Universe is a life of being a mother to 2 boys who are always ravenous or mean to each other. They love each other, but if I say that, they'll kill each other. I have been in the internet world since 2000 when I started off with a couple of dot-bombs but they've served me well. Right now, I primarily write for blogs and learning heaps about the ever-evolving world of social media and search engine marketing. Hit me up and we can learn together! Life is better together.

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