When you’re mentally and emotionally stressed out at work because people is not gelling with you, is it you or is it them?Continue reading “How Much of Your Mental Health are You Willing to Sacrifice for Work?”
Fed-up of Clickbait Copy and Titles – Just Write Straight Up Titles and Content, Dear Copywriters
I always get excited when tasked with writing headlines for copywriting projects because it spells one thing…it’s time to shake those creative marbles! It’s a zany job because print real estate is in short supply, so we always have to try to make as little as possible work.
It’s kind of scrappy.Continue reading “Fed-up of Clickbait Copy and Titles – Just Write Straight Up Titles and Content, Dear Copywriters”
Reboot Your Instagram Action for The Up-Coming Summer Months
Using Instagram and its features is working for many small businesses now. Go LIVE, use Posts, IGTV, and Stories as the world reopens and approaches summer months.Continue reading “Reboot Your Instagram Action for The Up-Coming Summer Months”
How Content Producers Get into Google’s Good Books
Every single day, lockdown or not, something is happening behind-the-scenes at Google and other internet giants like Facebook. I just heard that Facebook acquired Tenor, one of my favorite sources for gifs-I-didn’t-create.
I think it’s a bid to rope in the young ‘uns.Continue reading “How Content Producers Get into Google’s Good Books”
What People Mean When They Say It Is What It Is
‘It is what it is’. The phrase sounds comforting, easy-going, and even relaxed. There’s no fighting to be done. But here, let’s dive into another potential meaning of this phrase.Continue reading “What People Mean When They Say It Is What It Is”
Ways To Rewrite, Repurpose, and Repost Underperforming Content on your Website
There are times when your writing falls flat on its face no matter how big the idea was. When the idea was swimming around in your head, it might have looked like a Blockbuster in the making. I know what that feels like. If or when it bombs, repurpose it.Continue reading “Ways To Rewrite, Repurpose, and Repost Underperforming Content on your Website”
Becoming Awesome at Copywriting: Differentiating Digital Content Writing from Copywriting
Copywriting and digital content writing are completely different ball games. These are metaphors but one’s rugby, the other is ice skating. You can get better at copywriting today to catch your customers’ attention and connect with them more personally.Continue reading “Becoming Awesome at Copywriting: Differentiating Digital Content Writing from Copywriting”
Here’s How to Get into eCommerce and Sell Products Online
Under lockdown, many of us have had to up our game in marketing. While mom and pop stores face threats of shutdowns, the rest of us should get ourselves out there on the internet and start selling.Continue reading “Here’s How to Get into eCommerce and Sell Products Online”
The Evolution of Youtube – the Challenges and Monopoly
YouTube has come a long way since launching on April 23rd, 2005.
To be completely honest, I didn’t have a very good impression of Youtube when it launched. 15 years or so ago, my thought was this – it was a breeding ground for insensitive and outrageously course content.Continue reading “The Evolution of Youtube – the Challenges and Monopoly”